The Amazon adapter is built for sellers who want Amazon operations visible inside the CRM, not in a separate marketplace tab. It connects through Login with Amazon, stores encrypted per-seller SP-API tokens, and uses only non-PII roles. The implementation is code-complete for the EU region and open to connect; it has not been verified end to end on a live seller account yet.
Beta status and scope
The adapter works — you can connect a seller account today. OAuth, connection testing, order import, product import, FBA stock reference, price/MFN-stock push, shipment confirmation, MFN cancellation, Buy Box pricing and catalog enrichment are implemented. It has not been verified end to end on a live account yet, so expect the odd rough edge, which we fix fast. Every write direction to Amazon is off by default and is armed by the workspace owner after a dry-run preview. Buyer PII is intentionally out of scope: names, addresses and messages are not requested.
Real workflows covered
Orders become CRM orders
Every 15 minutes the adapter checks Amazon for updated orders, imports the order, line items, marketplace status and order total into the shared CRM order pipeline, and updates existing orders idempotently instead of duplicating them.
Catalog stays connected by SKU
Amazon listings can be imported into the CRM catalog in one click. Existing SKUs are linked; new SKUs become draft CRM products with title, listing price, main image and ASIN, so the team can review them before they sync back.
CRM can update Amazon
For products already listed on Amazon, the CRM can push current prices and MFN stock back to matching listings by SKU. FBA stock is never overwritten by the CRM; it is read from Amazon as a reconciliation reference.
Current capabilities
- Seller connection through official Login with Amazon OAuth; no Amazon password is shared with the CRM.
- Connection test shows the seller account, region and marketplace participations before sync is used.
- Order import stores Amazon order id, status, line items and payment total without buyer names, addresses or messages.
- Amazon order status is mapped into CRM order status, and payment rows are recorded from Amazon order totals.
- FBA fulfillable quantity is recorded on linked CRM products as an external stock reference for reconciliation.
- CRM price is pushed to existing Amazon listings only when the CRM product currency matches the marketplace currency.
- CRM stock is pushed only for merchant-fulfilled listings; FBA quantities remain Amazon-managed.
- Marking a CRM order shipped can confirm the MFN shipment on Amazon with carrier and tracking from the CRM shipment.
- Cancelling a CRM order can send an MFN cancellation feed to Amazon; Amazon-fulfilled cancellation remains Amazon-managed.
- Product import pulls seller listings into CRM catalog products, deduplicated by SKU and capped per run with a clear truncated result.
- On a linked product, the team can check Buy Box, lowest competitor prices and Featured Offer Expected Price (the price likely needed to win the Buy Box).
- On demand, the CRM can enrich an empty product brand and photos from Amazon Catalog Items, and can resolve an ASIN from the product barcode when available.
How a seller would use it
- 1
Connect the seller account
Create an Amazon adapter in Settings → Developers → Platform adapters, then authorize the seller account through Amazon Seller Central.
- 2
Verify access
Run Test connection to confirm that the CRM can see the seller id, region and marketplaces before turning on operational sync.
- 3
Run controlled syncs
Use product import, inventory/catalog sync and per-product Amazon actions from the CRM, then move to live sync only after the seller verification pass.
Frequently asked questions
Does Obriym import buyer personal data?
No. The Amazon adapter imports non-PII order data only: order id, statuses, line items and totals. Buyer names, addresses and messages are not requested.
How is Amazon access protected and retained?
Every CRM account requires two-factor authentication. Amazon tokens are encrypted, seller authorization must be renewed every 365 days, disconnect erases the token immediately, and non-PII Amazon records are deleted after 18 months.
Can the CRM create new Amazon listings?
No. The current adapter updates existing Amazon listings matched by SKU. Creating brand-new listings on Amazon is not built yet.
Does CRM stock overwrite FBA stock?
No. FBA stock is read from Amazon for reconciliation. The CRM only pushes stock for merchant-fulfilled listings.
What happens to imported Amazon products?
Existing SKUs are linked to their Amazon listing. New SKUs are created as draft CRM products so the team can review title, price, image and ASIN before activation.
Is this available for live sellers now?
The functionality is built and the integration is in QA. Live production sync waits for end-to-end verification with a real Amazon seller account.
Review Amazon inside the same sales workspace
Orders, product links, stock references, prices and fulfillment actions stay visible next to the rest of your CRM work.
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