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All features

Every module, documented.

Detailed breakdown of every Obriym CRM module: capabilities, architecture notes, and the decisions behind each design. Use the anchors below to jump to any section.

Open workspaceAPI Reference

Features in action

Start with the problem you need to solve

Four focused guides show the real workflow, the capability boundary and what the result looks like inside the CRM — not just a list of fields.

Inventory management

Stock, supplier receipts, stocktakes and write-offs — with the history behind every movement and the cost that turns revenue into margin.

Explore inventory

From deal to invoice

Proposal, order, invoice and delivery note without retyping line items.

Explore the workflow

Product sales analytics

The real report with revenue trend and ranking by brand, category or SKU.

Explore the report

Customer portal

A counterparty cabinet: documents with payment and signature state, orders, the balance owed and ordering from your price list — with no access to your workspace.

See the portal
  • Dashboard & Analytics
  • Leads
  • Contacts
  • Counterparties
  • Deals & Pipeline
  • Activities & Tasks
  • Inbox
  • Sales documents
  • Payments, shipments, returns
  • Marketplaces
  • Advertising
  • Taxes for sole traders
  • AI assistants
  • Counterparty portal (B2B)
  • Customers & Retention
  • Social media publications
  • Catalog & Products
  • Orders (E-commerce Vertical)
  • Storefront Customer Sync
  • Notifications
  • Team & Access
  • Settings
  • API & Integrations

Dashboard & Analytics

Live

The operational dashboard shows what needs attention today, while reports cover 30, 90 or 365-day trends from leads and deals through actual product sales.

Capabilities

  • Lead metrics: active, qualified, stale, overdue next steps
  • Pipeline metrics: value, weighted forecast, stale deals, overdue activities
  • Win rate, average deal cycle, revenue forecast, and conversion funnel
  • Team activity chart and leads needing attention
  • Recent workspace audit feed and widget lead analytics
  • Revenue, units sold and average order value with ranking by brand, category, or SKU

Active leads

128

+24 this week

Pipeline value

₴486,000

+18% this month

Overdue activities

5

need attention today

Funnel conversion

New
128
Contacted
82
Qualified
49
Deals
28

Lead → deal conversion: 22%

Leads

Live

The entry point of every sales cycle. Leads capture the first contact before qualification, surface stale records automatically, and convert into downstream CRM records.

Architecture notes

  • Qualified leads require a next action date.
  • Converting a lead into a contact, counterparty and deal happens in one step and is protected from duplicates.
  • Leads can be captured from outside through the API or a JS widget for your website.

Capabilities

  • Search, filters, stale filter, assignee filter, pagination via nuqs
  • Lead score with inactivity decay
  • 360 degree detail page with contact info, notes, tags, and timeline
  • Inline status and assignee updates
  • One-click conversion to Contact + Counterparty + Deal
LeadStatusScoreSourceNext action

Oksana Lytvyn

Bread Workshop

Qualified84InstagramCall · Jul 16

Andrii Melnyk

Marengo LLC

Contacted67WebsiteSend proposal · Jul 18

Maria Honchar

Corner Coffee

New55TelegramReply · Jul 15

Ihor Savchenko

Switch Studio

Qualified72WidgetMeeting · Jul 19

Natalia Kramar

Kramar sole trader

Unqualified31Marketplace—

Contacts

Live

Physical persons: clients, partners, and contact people at your counterparties. Each contact has linked deals, order context, and a complete interaction timeline.

Capabilities

  • Search, counterparty, owner, and tag filters
  • Counterparty link, job title, contact details, tags, and owner
  • Related deals, order history, and activity timeline
  • Create and edit forms with React Hook Form and sticky FormBar

Counterparties

Live

Who your documents are addressed to: a legal entity, a sole trader, or an individual. Each card holds requisites, contact people, open deals, lifetime value, and the full interaction history.

Architecture notes

  • The counterparty type decides which fields appear in the form and on documents.
  • Legal address and bank account are pulled automatically into invoices and delivery notes.

Capabilities

  • Counterparty type — legal entity, sole trader, or individual — decides which fields and requisites are shown
  • Document requisites: tax ID, legal address, bank account
  • Key contacts, industry, size, website, status, and owner
  • Open deals, won deal purchases, and order history
  • Lifetime value and activity timeline across the team

Deals & Pipeline

Live

The core sales pipeline. Deals move through configurable stages with validated transitions, weighted forecast, and catalog-backed deal products.

Architecture notes

  • Deal products store a price snapshot when added.
  • Deal amount is recalculated from line items.
  • Pipeline stages belong to your own workspace.

Capabilities

  • Kanban board with nuqs filters and drag-and-drop
  • Stage transition validation and lost reason tracking
  • Weighted forecast on every deal card
  • Deal product editor with quantity, price, discount, and automatic amount recalculation
  • Owner-configurable pipeline stages

Qualified

2

Coffee gift sets — wholesale

₴48,000· 40%

Switch Studio

Call · Jul 18

Corporate gifts Q3

₴96,500· 35%

Marengo LLC

Send proposal · Jul 21

Proposal

2

Coffee shop equipment

₴124,000· 60%

Corner Coffee

Follow-up · Jul 17

Packaging rebranding

₴52,300· 55%

Bread Workshop

Call · Jul 12

Activities & Tasks

Live

Tasks, calls, meetings, email follow-ups, and notes share one timeline so every customer interaction remains visible on the entity card.

Architecture notes

  • Activities are append-only in v1.
  • Assigned activities notify the assignee.

Capabilities

  • Types: task, call, meeting, email, note
  • Priorities, due date, completion and reopen flow
  • Assignment to workspace members with notification
  • Overdue filter and quick-create from entity detail
  • Daily digest email for overdue work

Inbox

Live

One conversation list across every channel — Telegram, OLX, Prom.ua listings, eBay buyer messages — with replies sent right from the CRM. The same thread shows up on the lead card, and AI can prepare a reply draft that a manager only approves.

Architecture notes

  • Only roles allowed to update the lead can reply — a viewer reads the thread but cannot send.
  • A new channel joins this same list rather than opening a second inbox.

Capabilities

  • One thread list for Telegram, OLX, Prom.ua and eBay in a single view
  • Reply to the customer directly from the CRM, no app switching
  • The same thread also appears on the lead card — the conversation history is always at hand
  • AI drafts a reply, and a person always sends it
  • The selected conversation stays in the link — a thread is easy to share or bookmark
  • Connecting Instagram, Messenger and WhatsApp is temporarily unavailable

Sales documents

Live

A commercial proposal, invoice, delivery note, act of completed work, and contract — with ready copy and their own number — that you can send to the client as a PDF, a public link, or straight into a chat.

Architecture notes

  • The proposal is the one type you can reissue: a new revision of an offer is a normal step in a sale.
  • A commercial proposal is never sent for signature — legal weight sits with the invoice, delivery note, act, or contract.

Capabilities

  • Five document types: proposal, invoice, delivery note, act, and contract with templates
  • Ready PDF, a public link for the client, and delivery by email or messenger
  • One active invoice, one delivery note and one act per order, so nobody works from the wrong version
  • Numbering that matches your business: your own prefix and format — sequential, yearly, monthly, or dated
  • Contracts built from a template with fields the CRM fills in automatically
  • E-signing contracts and invoices through Vchasno (beta)

Payments, shipments, returns

Live

A journal of every order payment, a payment link right from the order card, shipments with carriers and waybills, and returns — all next to the order itself.

Architecture notes

  • A payment always anchors to an order — the invoice only shows the payment state of its own order.
  • A payment link is sent to the customer by email in one click.

Capabilities

  • Payment journal through Hutko and WayForPay (live); Monobank, LiqPay and RozetkaPay (beta)
  • A payment link from the order card with a validity period you choose
  • Manual payment record for cash or bank transfer
  • Shipments with carriers: a Nova Poshta waybill created directly from the order
  • Tracking for Delivery, DHL, UPS and SAT (beta), plus self-pickup
  • Returns and partial or full order refunds

Marketplaces

Live

A working screen for whoever runs your sales channels day to day: connection health, sales and products per channel, a readiness check, and a review queue. Every write to a marketplace is off by default and armed by the owner only after a trial run.

Architecture notes

  • The CRM never deletes or archives a product on the marketplace side.
  • Removing a product from a channel is one click, and its sales history stays intact.

Capabilities

  • Connection health and latest activity for every channel in one place
  • Sales and products on each channel, shown separately
  • Readiness check: which products won't make it to the channel, and why
  • A review queue for products that arrived from a marketplace and aren't in the catalog yet
  • Category mapping between your catalog and the marketplace's categories
  • Pushing price or stock to a marketplace stays off until the owner arms it after a trial run

Advertising

Live

A connected ad account is read on a schedule, and spend sits right beside the leads, deals and revenue it produced. The CRM points out where to look — the decision is always yours.

Architecture notes

  • The CRM only reads the ad account — it never changes a campaign by itself.
  • Recommendations are ranked by what inaction is costing you, so the most important one sits on top.

Capabilities

  • OpenAI Ads (ChatGPT) account connection, read on a schedule
  • Campaign spend next to the leads, deals, and revenue it produced
  • A lead that came from an ad click shows it right on the lead card
  • Rule-based recommendations: spend with no result, paid leads left unanswered, a drop in performance
  • Advertising compared against your other sales channels in one report
  • Meta Ads and Google Ads are temporarily unavailable

Taxes for sole traders

Partial

A tax assistant for a sole-trader owner: an income ledger, bank statement import, the single tax, military levy and social contribution calculated with every number explained, a declaration draft, and deadline reminders. Filing stays with the owner and their own signature.

Architecture notes

  • The CRM never files a declaration itself and never has access to your e-signature.
  • The module covers a sole trader on the simplified tax group without VAT and without employees; direct filing through the tax office API is not built yet.

Capabilities

  • Cash-method income ledger — counts what actually landed in the account
  • Bank statement CSV import reconciled against CRM order payments
  • Single tax, military levy and social contribution calculated with every figure explained
  • A single-tax declaration draft exported in the format the tax office cabinet accepts
  • Reminders for filing and payment deadlines
  • Filing stays with the owner — their own e-signature, in the tax office cabinet or the Diia app

AI assistants

Live

AI helps where it genuinely saves time: a customer reply draft, a first-line AI seller in approve mode, a product card built from photos, translations, social copy, and document lines. A person always confirms the result.

Architecture notes

  • 20 generations a month on the free plan, 500 on Team, 5,000 on Scale.
  • AI never invents a price, a stock count, or a discount — only what your catalog already holds.

Capabilities

  • One-click reply draft for a customer in the Inbox
  • A first-line AI seller in approve mode — it prepares the reply, a person sends it
  • Product card fields filled in from photos and a manufacturer page link
  • Translating a product's name and description into the languages you need
  • Copy for social publications and commercial proposal line items
  • A chat assistant over your own workspace, plus MCP access from Claude or ChatGPT (Team and Scale plans)

Counterparty portal (B2B)

Live

A counterparty gets their own sign-in: they see their documents, pay an invoice, follow an order and order from your price list — without ever entering your workspace. Two Obriym workspaces can also connect directly and exchange documents without emailing files back and forth.

Architecture notes

  • Counterparty access is a grant you give, not a separate account with its own password.
  • A join code only files a request: access appears after you approve it, and access you revoked is never returned by a code.
  • A connection between two Obriym workspaces is confirmed by both sides; that is also where a partner discount and a price agreed per product live.

Capabilities

  • Sign-in by a code from their mailbox — no password, and no access to the rest of your workspace
  • Documents with payment and signature state; an invoice is paid straight from the portal
  • Orders with the waybill number and a tracking link
  • One immutable settlement history in the CRM and portal: opening balances, sales, advances, payments, returns and corrections per currency
  • Ordering from your price list: armed per client, and priced by your catalog rather than the browser
  • Product photos, videos and texts for a partner to list, and delivery straight to that partner's own customer
  • A join code: the client asks for access themselves, and you are the one who opens it
  • The supplier's card: requisites and IBAN to pay by, published contacts, and the terms this client works on
  • A reconciliation statement from the recorded history start — on screen and as a PDF for two signatures, per currency
  • The client settles their own balance: a Pay button on the order, the money goes to your account
  • Accept or decline a proposal right in the cabinet, with a reason for a refusal
  • Repeat a past order in one click — at today's prices
  • Two people from one company with different rights: the accountant sees the money, the buyer sees the price list
  • The cabinet speaks the visitor's language — Ukrainian or English
  • A client with an Obriym account opens your cabinet right inside their own CRM — under Portal, no emailed codes
  • Exact stock in the price list only for the clients and partners you show it to; everyone else sees availability

Customers & Retention

Live

A post-sale view of counterparties with won deals or delivered orders. Customer health and churn risk are computed from real CRM activity and revenue history.

Architecture notes

  • There's no separate customer table — everything is derived from counterparties and won deals.
  • Health state is recomputed on the fly from the last activity date.

Capabilities

  • Customer list for your workspace, sorted by lifetime value
  • Health scoring: healthy, at risk, churned
  • Churn-risk filter
  • Lifetime value from won deals and delivered orders
  • Customer detail opens the counterparty's 360 degree view

Social media publications

Partial

Marketing → Publications: a post or story is created once — with text, hashtags and photos — and adapted per network with a live preview. AI writes the copy from your catalog data, a banner is composed for the format you need, and publishing can be set for a specific time. Publishing to your Telegram channel and to LinkedIn — as your profile or as a company page — works today; connecting Instagram and Facebook is temporarily unavailable.

Architecture notes

  • Available channels are derived from connected adapters — nothing is enabled blindly.
  • Before binding a channel the CRM verifies the bot is an administrator with posting rights.
  • The AI only fills the editor — a human always publishes; one generation costs one AI credit (Team and Scale plans).
  • Telegram and LinkedIn are live; Instagram and Facebook are temporarily unavailable.

Capabilities

  • AI writes the text, hashtags and per-network variants from real product facts — never invented prices
  • Banners in 1080×1080, 1080×1920 and 1200×627 built from the product photo, name and price
  • Text variants for Instagram, Facebook, Telegram and LinkedIn with each network's real character limit
  • Live network-framed previews: Instagram card, story frame, Telegram channel bubble
  • One-click publishing to a Telegram channel and to LinkedIn with a link to the published post
  • Scheduled publishing: pick a date and time and the CRM publishes for you
  • Duplicate protection: a channel that is already published to is never sent twice

Catalog & Products

Live

The product catalog is the single source of truth for pricing and inventory, used in deals, order snapshots, and public API responses.

Architecture notes

  • SKU uniqueness is scoped to your own workspace.
  • Archiving a product used in a bundle is blocked until the bundle is updated.
  • Every stock movement is logged — you can always see the receipt, write-off, or adjustment behind a number.
  • The public API gives read-only access to the catalog.

Capabilities

  • Products with SKU, price, dimensions, and stock tracked separately per warehouse
  • Suppliers and a goods-receipt document that tops up stock and records the purchase price
  • Stocktakes to reconcile the physical count against the recorded stock
  • Weighted-average cost recalculated automatically after every receipt
  • Prices in multiple currencies — its own price list for every sales channel
  • Translations of a product's name and description into the languages you need
  • Drag-to-sort photos, a bundle editor, categories and brands

Orders (E-commerce Vertical)

Live

Orders for your own workspace, built for e-commerce operations, with line items, statuses, and a log of every change — accepted from your website, a marketplace, or a messenger without duplicates, even on a retry.

Architecture notes

  • Order totals are a snapshot of the prices at the time of the order, so a later price change never rewrites them.
  • Line items can reference a catalog product or keep only a name and price.
  • Every order status change is recorded in its history.

Capabilities

  • Status workflow from pending to delivered, cancelled, or refunded
  • Line items with product name, SKU, price, quantity, and discount at the moment of the order
  • Optional link to a contact or a counterparty
  • Payments, shipments, and returns on their own tabs of the order card
  • Stock is committed automatically as soon as an order moves into processing
  • A payment link created right from the order card

ORD-00042

Oksana Lytvyn · Bread Workshop

Shipped
  • Gift set #4

    6 pcs × ₴1,250

    ₴7,500
  • Ethiopia coffee, 250 g

    12 pcs × ₴320

    ₴3,840
Nova Poshta2045 0000 1234 5678Total: ₴11,340
  1. New
  2. Confirmed
  3. Shipped
  4. Delivered

Storefront Customer Sync

Live

Your online store sends registered buyer profiles into the CRM, while the CRM never takes over how a buyer signs in or creates an account on your storefront.

Architecture notes

  • Merging a storefront buyer into a CRM contact or counterparty is a separate, deliberate action, never automatic.
  • Data moves only server to server, never exposed to the buyer's browser.
  • Platform adapters reuse the same sync mechanism.

Capabilities

  • A buyer profile is created or updated automatically on every sync
  • Every buyer stays scoped to your specific store — data from different integrations is never mixed
  • Signed-in checkout links the order to the registered buyer
  • Guest checkout keeps a buyer snapshot without requiring an account
  • Abuse protection and a full log of every sync

Notifications

Live

In-app notifications and daily email digests keep every workspace member focused on their overdue, stale, and assigned work.

Architecture notes

  • The same notification is never delivered twice — delivery is checked against the date.
  • The bell updates instantly, without reloading the page.

Capabilities

  • Bell in the sidebar with an unread count
  • Clicking a notification opens the record right away and marks it read
  • Daily digest for overdue activities, stale leads, and stale deals
  • Assignment notifications for leads, deals, and activities
  • Notification preferences set per workspace

Team & Access

Live

Workspace organization roles control CRM access, while separate administrative roles are reserved for platform-level administration.

Architecture notes

  • Owner has full workspace access.
  • Manager has CRM pipeline access without team or API-token management.
  • Viewer has read-only CRM access.

Capabilities

  • Owner, Manager, Viewer workspace roles
  • Email invitations with locked invitation email
  • Workspace-local suspension without global account ban
  • Member detail page with CRM summary
  • Active workspace selector for users in multiple workspaces

Settings

Live

Workspace-specific configuration for pipeline, lead sources, integrations, notification preferences, currency, profile, and theme.

Capabilities

  • Pipeline stage editor
  • Lead source settings
  • API tokens and JS widget configurations
  • Workspace currency and name editing
  • Notification preferences and theme

API & Integrations

Live

Full REST API surface for e-commerce integration: leads, customers, orders, products, inventory, payments, shipments, returns, and platform adapters.

Architecture notes

  • Every API request is isolated to your own workspace.
  • Retrying the same request never creates a duplicate.
  • Order status changes are validated just as strictly as inside the CRM itself.

Capabilities

  • JS widget for your website with an origin allowlist, spam protection, and request rate limiting
  • REST API with secured access tokens and clear documentation
  • Ready-made endpoints for leads, customers, orders, and products
  • The WooCommerce adapter verifies every incoming request is genuine
  • Integration center with connection tests and an honest readiness status for every platform
  • Universal webhook for Zapier, Make, n8n, Pabbly, or your own backend

Start your workspace

Sign up and your workspace is provisioned automatically; workflow-based onboarding leads to the first enquiry or order without demo data.

Get started

Embed the JS widget

One script tag captures leads from any website into your workspace with origin allowlist and spam protection.

View widget docs

Integrate via REST API

OpenAPI 3.1 spec, interactive reference, and secured access tokens for lead, order, and customer sync.

Open API docs
Obriym CRMObriym CRMCustomer flow workspace

Obriym CRM is a focused workspace for sales teams and e-commerce operations. Leads, deals, orders, and customer retention in one place.

Product by OBRIYM

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  • OBRIYM
  • Serhii Oberemchuk

Individual Entrepreneur Oberemchuk Serhii Oleksandrovych · State reg. 178752761226

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