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Telephony · Binotel

You know who is calling before you say hello

BetaBeta: available to connect today; the channel’s capabilities are still being refined.

While the phone is still ringing, the CRM answers your PBX with the caller's identity — so the manager sees the customer's name and a link to their card before picking up.

Try it in a workspaceAll integrations

One call, three moments

Telephony is not valuable because calls are stored somewhere. It is valuable for what happens before, during and after.

  1. 1

    Before you pick up

    The PBX asks the CRM who is calling, and the customer's name and a link to their card appear on the handset. The manager starts the conversation already knowing who they are talking to.

  2. 2

    After the conversation

    The call lands on that same customer's card — with its length, its direction and who spoke. Nothing has to be written down by hand.

  3. 3

    If nobody got there in time

    A missed inbound call does not become a line in a log. It becomes an open, high-priority task to call back — because that is a customer who gave up waiting.

What a call becomes in the CRM

The difference between history and an unanswered request is the only thing that matters the next morning.

Inbound, answeredA completed activity on the customer's card
Inbound, missedAn open, high-priority task to call back
VoicemailAn open task — somebody left words
Outbound, answeredA completed activity with its length
Outbound, no answerA completed activity — nobody is waiting on us
A call from an unknown numberA new lead with source binotel

Worth knowing before you connect

Said plainly, so none of it is a surprise at step three.

  • Binotel's support desk issues the API credentials by email to your PBX administrator — they are not in the cabinet.
  • Their support also switches both webhooks on, at your request: you send them the address shown on the adapter page.
  • Dialling from the CRM (click-to-call) and call recordings on the card are outside this slice.
  • Numbers are matched exactly as the CRM matches contacts: +380…, 050… and 50… are the same person.

How to connect

  1. 1

    Ask for credentials

    Email support@binotel.ua from your PBX administrator's address. There is no self-service.

  2. 2

    Save the key and secret

    On the adapter page. They are stored encrypted and never returned to the browser.

  3. 3

    Send them the webhook address

    The same page shows it. Binotel's support switches both webhooks on, and calls start arriving.

Frequently asked

What exactly does the manager see on the handset?
The customer's name and a link to their card in the CRM. If the number is not in your base, nothing extra is shown — the call simply rings as usual.
Will the same call appear twice?
No. Binotel resends an unacknowledged call seven times over 38 hours, so the CRM record is tied to the call's own id: seven deliveries produce one activity.
Does every unknown number become a lead?
Only an inbound one. If you placed the call, no lead is created — you already had a reason to dial that number.
Does telephony use up a sales-channel slot on the plan?
No. A PBX is infrastructure you already had, like a carrier or a payment provider. The slots count marketplaces and messengers.

Let no missed call go missing

Connect Binotel in a workspace and every conversation lands on the customer's card.

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