Etsy
Your Etsy orders and stock in one CRM, with the variations left intact
BetaBeta: available to connect today; the channel’s capabilities are still being refined.
Orders from the shop land in the CRM as they are paid. When the price or stock of a product changes, the CRM updates only those two values on the listing — colours, sizes and the rest of the listing stay exactly as you set them on Etsy.
Hand-thrown stoneware mug, 300 ml
For sale| Colour | Price | Stock |
|---|---|---|
| MossMUG-MOSS | €24.00€26.00 | 53 |
| SandMUG-SAND | €26.00 | 8 |
| InkMUG-INK | €24.00€26.00 | 21 |
The rest of the listing’s inventory goes back to Etsy exactly as Etsy returned it
Draft
Free, edited in the CRM
Published
Etsy charges its fee
An Etsy shop is usually a few dozen listings with variations — a colour here, a size there — and every one of them is easy to damage by editing it in a hurry. The CRM treats a listing carefully: it reads it first, changes only what you asked for, and brings orders from the shop into the same place as the rest of your sales.
What the CRM does on Etsy
- 01
Brings your listings into the catalog
Shop listings import as products: those that already exist in the CRM are linked by SKU, new ones arrive as drafts for you to review. A variation without a SKU is skipped, because it could not be matched again after the next change on Etsy.
- 02
Keeps price and stock in step
When a price or stock changes in the CRM, it goes to the listings that are currently for sale — and the CRM also checks the shop every six hours. For each listing it first reads what Etsy holds, changes only the price and quantity of the variations it recognises by SKU and sends the rest back unchanged.
- 03
Publishes a product as a listing
From a product card the CRM first creates a free draft with the photos, then publishes it when you confirm. The confirmation says how many listings go live and that Etsy charges a fee for each. A listing can be taken off sale again; the CRM never deletes one.
- 04
Keeps what needs a person for a person
The Etsy category, the shipping, processing and returns profiles and the “who made it and when” answers are chosen by you, not guessed. The profiles themselves are created on Etsy; the CRM reads them and lets you pick.
Etsy replaces a listing’s inventory as a whole — so the CRM reads before it writes
On Etsy the variations, their prices and quantities are one block that is replaced in full on every update. Sending only a new price would erase the variations. So the CRM takes the current block from Etsy, changes the price and quantity of the products whose SKU it knows, and returns everything else byte for byte. A listing that has one price for all variations does not get different prices per variation, and a listing that has sold out is not renewed automatically, because renewal on Etsy is paid.
What comes back from Etsy
- A customer pays for an order
- The order appears in the CRM with its items, payment and shipping address, and the customer card fills itself in — name, address and, where Etsy provides it, email.
- The order status changes on Etsy
- The status, payment and shipment are read from the Etsy order on every event, so the CRM always shows the current state.
- The order is delivered
- Etsy reports delivery itself, and the order closes without anyone ticking it by hand — Amazon and eBay cannot do this.
- You ship the order from the CRM
- The tracking number goes back to Etsy, once you have switched that direction on.
- A customer is partially refunded
- The order is not marked as returned in full, so stock is not put back on the shelf for goods the customer kept.
Good to know up front
- Messages from Etsy customers do not reach the CRM: Etsy gives applications no access to conversations
- A cancellation in the CRM does not reach Etsy: its interface has no such operation, so you cancel in Etsy
- A product with variations is not yet published as one listing — each product goes out as its own listing
- Publishing is paid by you to Etsy, and automatic renewal of listings is off by default
- Returns are not imported yet, and Etsy offers no sales analytics — the CRM computes channel figures from imported orders
- Price and stock reach only listings that are for sale; sold-out and inactive ones are not touched
Connecting
- 01
Connect Etsy
Settings → Integrations → Etsy → “Connect Etsy”. You sign in on Etsy’s own page; your Etsy password is never entered into the CRM.
- 02
Test the connection
The CRM reads your shop and shows which shop and currency it will work with. Choose the language your listings are written in.
- 03
Bring the listings in
Import the shop’s listings into the catalog and review the new drafts. Orders already flow in at this point.
- 04
Turn on what you need
Run the trial for price and stock, then switch the direction on. Or open a product card, choose its Etsy category and prepare the first draft.
Frequently asked questions
- Will the CRM spoil the variations on my listings?
- It is built not to. The CRM reads the listing’s current inventory first and sends back everything it does not change exactly as it was. Only the price and quantity of variations it recognises by SKU are changed, and only after you have switched the direction on.
- Will messages from Etsy customers reach the CRM?
- No. Etsy gives applications no access to conversations, so those stay in Etsy. Orders, payments and shipping details do reach the CRM.
- Who pays for publishing a listing?
- You do, to Etsy. The CRM creates a free draft first and publishes only when you confirm, and the confirmation says that Etsy charges a fee. Automatic renewal of listings is off by default.
- Can I publish a product that has colour and size variations?
- Not yet as a single listing. Today each product is published as its own listing; a model with variations as one listing is next on the list. Variations of listings that already exist on Etsy are kept and their price and stock can be kept in step.
- Is it free?
- Etsy counts as one of the sales channels in your plan. How many channels each plan includes is on the pricing page.
Etsy
Run your Etsy shop next to the rest of your sales
Orders, stock and prices in one workspace — and listings are changed only in the way you allowed.